Top Module Empty
powered_by.png, 1 kB
Read The Following Product Placement Article PDF Print E-mail
Product Integration on Television Grows More Popular with Advertisers Thanks to Tivo


Have you ever watched a movie and saw one of the main characters holding a can of his favorite soft drink or working on a particular brand of computer?


I’m sure that you have, this is called product placement and it’s as common in the movie industry as a cold is to humans. This is a form of advertising that is less intrusive than a traditional advertisement and is weaved into the movie to appear seamless.

Examples of successful product placement endeavors include the James Bond movie series; ever notice the trend that it sets for the car that appears in the movie? , What about the movie “Smokey and the Bandit”, the Pontiac Trans Am that was placed in that movie helped to drastically increase sales of Tran Am’s, one other example is “Back to the Future”, famous for the major Pepsi push.

New Age Media Concepts
Product Placement Division